From then on, Steve Jobs began most presentations with a company update and ended them by introducing the newest technology, much like what we see in today’s famous keynote presentations. They paint a picture of the company’s journey to the new announcement(s) and take the audience along for the ride.įor those history nerds out there, here are some fun facts: The first Apple WWDC dates back to 1983, but the first noteworthy presentation wasn’t until 1997, when Steve Jobs returned to the company. Apple has been hosting the WWDC for over 20 years, but the keynote is never just about the release of a new product, it’s about storytelling. To start, the best presenters utilize solid storytelling techniques to support the core message - and Apple does just that. ![]() ![]() Sure, he’s no Steve Jobs, but his comfort on stage, ability to stress key points, and confident body language is everything we’d expect from an Apple exec. When the torch was passed to Tim Cook in 2011, the expectations were high - and Cook did not disappoint. And while it may seem impossible to get to Jobs’ level of presenting finesse, it’s easy to pick up on presentation best practices simply by watching old Apple keynotes. ![]() ![]() When it comes to giving presentations, we can all agree that Steve Jobs was up there as one of the best storytellers of our time.
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